Events

From June 30 to July 6, 2025, Grasse will host the very first edition of the Grasse Perfume Week.

After two editions in Paris, this event—conceived by Nez, the “olfactory cultural movement”—aims to celebrate fragrance in all its forms. Exhibitions, talks, meetups, workshops, concerts, and screenings will all be part of the program.

Payan Bertrand is proud to be a partner of this initiative, and we will be represented by:

• PB Music’All, our in-house music group.
• PURE SIGNATURE , the boutique founded in 2023 by Frédéric Badie, which showcases and enhances our iconic raw materials through perfumed creations and a 100% natural fragrance workshop.

A must-attend event for all perfume lovers!