Payan Bertrand
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A Memorable SIMPPAR Edition in Grasse!
News 18 June 2026
When Passion and Entrepreneurship Come Together
On May 26 and 27, our teams were fully engaged at our booth, exchanging ideas, sharing insights, and fostering innovation in the heart of the world’s perfume capital.
But this year, the emotion took on a whole new dimension during the closing night…
Our in-house band, PB MUSIC’ALL — made up of employees from various departments across the company — took the stage for an exceptional concert. For the occasion, a choir was even formed specifically for the event, bringing together many volunteer colleagues who came to lend their voices.
Seeing our colleagues from all walks of life play and sing together like true professionals, with incredible energy and talent, was a deeply moving moment.
Beyond the performance itself, this concert perfectly embodies who we are: a united family-owned company, proud of its talents and driven by values of sharing, teamwork, and camaraderie. Our employees are incredibly talented, and they proved it magnificently!
We would like to express our sincere gratitude to everyone who joined us and shared in our excitement, as well as to the Mayor of Grasse, Jérôme Viaud, for his warm support. A special thank you also goes to the ESP students for helping make this unique immersive experience possible.
Finally, we would like to commend the trade show organizers and the city of Grasse for delivering such a remarkable event. And, of course, a huge round of applause to all our teams for their dedication and passion, both at the booth and on stage.
Thank you all for making these moments so memorable, and see you next year!














